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Introductory low rates available to all new customers.

Banner Ads, Lotto Card Page
CPC Incentivized Cost per Click
0 -- 100,000 $ 0.20
100,000 -- 250,000 $ 0.16
250,000 -- 500,000 $ 0.14
500,000 + $ 0.12

Banner Ads, Back Pages
CPC Nonincentivized $ 0.25
CPM $ 15.00

Interstitials
CPM $ 150.00

Newsletters
Top Position $ 15,000.00
Middle Position $ 12,000.00
Bottom Position $ 10,000.00
Sponsorships $ 20,000.00

LottoRush
Survey Question Responses $ 0.40/response

Customer Branded Lotto Cards
  IML LottoRush
Monthly Rate $ 100,000 $ 20,000

Co-Registration
  Opt-in Opt-out
Full Data: Name, Address, Gender, Age, EMailType, Email Address $ 1.50 $ 1.00
Partial: Name, Address, Email Address $ 1.00 $ 0.75
Email: Name and Email Address $ 0.75 $ 0.50

Stand Alone Email
  No. of Messages per E-mail
  1 Message 2 Messages 3 Messages
0-100,000 $ 0.20 $ 0.17 $ 0.13
100,000-250,000 $ 0.18 $ 0.15 $ 0.11
250,000-500,000 $ 0.15 $ 0.11 $ 0.09
500,000+ $ 0.11 $ 0.09 $ 0.07