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iMust Lotto™ is one of the hottest online lotteries on the Internet today. With our Patent Pending GUARANTEED WINNER technology, we've created a whole new wave of interest. . . and imitators. We're still the best though, with our GUARANTEED WINNER cards counting down numbers every day until there's a winner. To the right of each lotto card is a display of four 234 x 60 banners, which the player clicks on to register their lotto pick. That pick then takes them to the advertiser's page while we register their pick.

Now, incentivized 'clicks' have gotten some bad press, so we did a little research. It turned out that even when offered the opportunity to make their pick without clicking on an advertiser's page, 75% of our players still chose to check out one of the advertising banners and go to an advertiser's site!

So, after playing, our next step is to "viably deliver them to pleased advertisers." Our game model takes each player to the advertiser's site where they view a message in exchange for making a lotto pick. Thus the more people playing on our site, the more views of our advertiser's messages. Each lotto pick translates into a click for an advertiser.

The play sequence works like this: Each hour, the player is allowed three picks of lotto numbers on what we call the 'Classic' card. Then, the player gets a shot at our newest feature -- GUARANTEED WINNER Lotto. On this card, we take one number off the card each day, increasing the chances that someone will win. The picks are made, and a 234 x 60 banner is selected like the classic game. Instead of an hourly drawing, the selection is made daily, even though the player can enter every hour.

Banners on our site are priced on both CPC and CPM models. You can place banners on each of the lotto card play pages, or just the regular game or just the guaranteed games.

In addition sponsored cards on our GUARANTEED LOTTO sequence are available to special advertisers, so that their branded card and prize will come up every time someone comes through the playing line.

Our Opt-In e-mail list is 1.3 million members strong, and can be segmented into a number of categories to fit yout product or service for stand alone e-mail promotion.

Our newsletters are tailored for special mailings to our frequent players and additional ad space is available there.

Specially designed ad campaigns are available for customers who want a particular look and feel to their campaign.

Once our players have made their picks, they're invited to play LottoRush, our multiple-card site which offers a whole array of different opportunities for prizes and sponsorships.